Глоссарий | Estismail

A/B testing

API

Authentication

Author Domain Signing Practices (ADSP)

Automatization

Bounce

Bounce rate

Clickthrough Rate (CTR)

Conversion

Defer

Delivery rate

DKIM

DMARC

DNS

Domain

Double opt-in

E-commerce

E-mailing

Email Service Provider (ESP)

Email-мarketing

Fishing

Footer of mail

Frame

Glavred

Google Analytics

Greylisting

Hosting

HTML

Integration

Internet Service Provider (ISP)

IP

IP-address

Landing page

MTA

Open rate

Personalized mailing

Razor2

Reverse DNS

ROI

Segmentation

SMTP

Spam

Spam-word

SPF

Web-version of email